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The Diary Of A CEO with Steven Bartlett: E172: Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg

The Episode “E172: Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg” of “The Diary Of A CEO with Steven Bartlett

Joe Sugg is an influencer who, after breakout success before he turned 21, decided to dial down the parties and temptations of fame in order to return to nature and make everything more low key.

After realising he didn’t enjoy his life as much as he was supposed to, some serious prioritisation about what his real values were and what really mattered to him was in order in order to refocus and rebalance his life. He hasn’t looked back since.

Joe’s new book Grow is out on the 15th September, it goes through the lessons he’s learnt and the strategies he’s adopted to help him find balance and harmony with his life.


  • Early Years
  • Procrastination & self doubt
  • The rapid success of early Youtubers & its impact
  • Your Youtube journey
  • Dealing with Imposter Syndrome
  • The fall of the OG Youtubers
  • Grow: Your new book
  • Your struggles with mental health
  • Dianne & You
  • Our last guest’s question

Joe’s Book:


Joe’s Instagram:


Joe’s Twitter:


Watch the episodes on Youtube: https://g2ul0.app.link/3kxINCANKsb

Follow us on Telegram: https://g2ul0.app.link/E5re0ADNKsb


Huel – https://g2ul0.app.link/G4RjcdKNKsb

BlueJeans – https://g2ul0.app.link/NCgpGjVNKsb

A few years ago I was a broke, university dropout, living in one of the worst parts of the country, alone, with nothing but a laptop & a dream. Fast forward a few years, I’m the 29 year old ex CEO of one of the UK’s fastest growing companies. That company is called Social Chain. My world is intense, sometimes crazy, always challenging and always unpredictable. This podcast is simple, every week I’m going to share insights with you from guests with different backgrounds, experiences and learnings. I want to give you a look into what it’s like behind the scenes, being an entrepreneur, the deep, dark thoughts that nobody else will share with you and anything else that’s playing on my mind. This is not scripted and I don’t have questions I just see where the conversation takes me. This is the diary of a CEO, I’m Steven Bartlett. I hope nobody is listening, but if you are… keep this to yourself.

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